Marketing & Mobile Applications: Linking the Two

Did you know you can use mobile technology to boost your marketing campaign? There are so many options available to aid your marketing efforts and so limited time to be able to focus on which is the best for your business. You can choose something off the shelf which is not customised to your needs or you can invest in mobile software which suits your purposes 100%. This article explains why you should consider developing your own application customised for your marketing purposes rather than rely on mass-used products.
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